Putra Putri Budaya Indonesia 2025

Complex cultural heritage literacy materials are often inaccessible to the youth. The "Sabda Muda" advocacy campaign required a highly interactive educational medium alongside a strong, cohesive visual identity to stand out in a national competition. I executed the end-to-end design from the board layout and card graphics to the illustrations prioritizing physical UX and visual appeal. I also developed a unified visual system across digital assets, banners, and pitch decks to ensure a professional and impactful campaign delivery. The innovative board game and visual quality drove high engagement from both the audience and judges. This design became a pivotal instrument that directly contributed to the client/partner winning 1st Place (Winner) at Putra Putri Budaya Indonesia 2025.