Event
Festival Gadjah Mada
About this Project
Developing a compelling visual identity for two major campus festivals: a music festival (Prasama Amerta) featuring top-tier national artists (Last Child, Gangga, Payung Teduh, Olski) and an arts/culture festival (Miarsa Nayanika). Conceptualized a design system that harmonized traditional Indonesian heritage with a nostalgic, retro aesthetic. I applied this timeless visual narrative to social media designs and key promotional materials, including the main festival lineup posters. Character Design (Stray Adventure): Applying bold linework, flat color blocking, and simple cell shading techniques to add depth, weight, and personality to 2D cartoon characters.
Tools Used
